Tune in and join us for our TV Goes Social panel to discuss trends in how TV shows and online video are using social media. Our panel is right in the middle of the fall TV premiere week and Social Media Week LA! We'll discuss how TV shows use social media to promote shows. We're also teaming up with the Marketing Research Association to discuss how to use online tools to conduct TV show focus group research, while building a strong relationship with key viewers.

Our scheduled speakers include:
- Dana Robinson, NBC Universal, Director of Social Media @NBC
- Melva Benoit, Fox Broadcasting Company, SVP Consumer Insight and Audience Research @FOXbroadcasting
- Emily Gates, Passenger, VP Client Services (ABC, Disney, FOX, VH1, Fuse) @ThinkPassenger

- Jordan Glazier, CEO of Eventful, which has created social media campaigns for NBC's The Event, ABC's Happy Town, MTV's Savage County, E! Kourtney and Khloe take Miami @eventful
- Somrat Niyogi, CEO of Miso, a "Foursquare for TV" app rewarding users with badges when they check-in to TV shows on TNT, WE tv, etc. via web, iPhone, iPad, Android, etc. @gomiso
- Michelle Naden, AvatarLabs, Director, Strategic Initiatives, created Facebook 'Ask a Paranormal Expert' and 'Paranormal Experience' for A&E's Paranormal shows @AvatarLabs
(Note: Previously scheduled Jason Kirk, Ustream is unable to attend)

 - Moderator: Kevin Winston (Digital LA, founder; formerly MySpace, Entertainment Integrated Marketing) @DigitalLA @kevinwinston
 - Opening Remarks: Karen Manne, Disney ABC Television, VP Research; Marketing Research Association, President SoCal Chapter, @DisneyABCTV

AGENDA
 - 6:30-7p Check-in and networking @ Viceroy
 - 7-8p Panel & Q&A
 - 8-11p  Digital Drinks networking - Immediately after the panel, your ticket includes admission to our Digital Drinks networking cocktail hour in the outdoor pool courtyard and bar.


Our TV Goes Social panel is part of Social Media Week LA, a week of events celebrating social media Sep 20-24.  LA is the only US city of five host cities.
http://socialmediaweek.org/losangeles @SMWLA

We'll enjoy the classy white & green Victorian ambiance of the Viceroy Santa Monica.http://facebook.com/viceroySM @viceroySM

Note: You may choose to donate $5 with your tickets to benefit Inner-City Arts. Inner-City Arts (ICA); for over twenty years, an oasis of learning, achievement and creativity for under-served children in the heart of Skid Row. With grass-roots programs and an arts/learning agenda, ICA fuels the dreams of children and provides a safe place to express themselves. In addition to raising awareness and funds for an important cause and a great non-profit, this partnership creates a deeper purpose for the entire conference, will demonstrate the power of social media to make a difference and will create a prototype for other Social Media Week cities moving forward.

(Note: Previously scheduled Jason Kirk, Ustream is unable to attend)